SONDERISM is located in the coldest parts of northern Sweden. Every item has a story and we want to keep telling it. Therefore, our key focus is on giving excellent objects a longer life. We strongly believe that sustainability needs to become a priority. We must appreciate our designs even more, for a longer period of time. Consumption must stem from the right reasons; it's not about buying more objects. The north of Sweden is a place filled with beautiful nature, great views, and a simple way of living. Sustainability is in our DNA, and we want to be strong ambassadors for sustainable design by giving objects a longer life through techniques such as reupholstering and renovation
The meaning of Sonderism
n. the realization that each random passerby is living a life as vivid and complex as your own populated with their own ambitions, friends, routines, worries and inherited craziness an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you will never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.